The city is exploring new ways to support additional improvements at Braar Arena. As part of the arena's renovation and expansion project, the city council has approved a study to evaluate the potential for naming and sponsorship rights as a funding source. While this approach is new for Edina, it's become increasingly common at municipal arenas and sports facilities across the region. The city has hired the superlative group to conduct an initial valuation of potential naming and sponsorship opportunities within Braar Arena. This study will help determine what those opportunities might be worth, but it does not commit the city to moving forward. We're looking for opportunities to get funds to improve the facility beyond the base scope of the project. And one of the things that we're looking at is staying away from the West Rink and the facility as a whole, but looking at other spaces in the facility to see what value that bring for sponsorship. Braar Arena is a major community destination, hosting hockey, figure skating, and learn to skate programs and drawing more than 1 million visits each year. Usage is expected to grow with the addition of a fourth indoor rink. Other communities including Maple Grove, Elk River, and Bloomington have used naming rights to help offset the cost of similar ice projects.